Master Matchmakers® Leaders An App: Prefer Lab® Verifies Your Dates Before You Fulfill


The Short type: From 2009 to 2013, professional matchmakers JoAnn and Steve Ward managed VH1’s “Tough adore.” Over the course of six conditions, this mother-and-son duo presented their skill for encouraging, suggesting, and sometimes giving possible check to prospects selecting love. If not in show company, the duo runs Master Matchmakers to help singles discover a relationship through matchmaking and day mentoring. Master Matchmakers provides individualized advice and vetted suits to singles nationwide. Now, the group has additionally innovated a mobile program called enjoy Lab that authenticates the identification of a stranger prior to going on a night out together. In all respects of matchmaking, the Ward family members aids greater truthfulness and depend on.


In 2003, Steve Ward believed he was on their strategy to becoming a good investment banker. He was 22, just out of school, and going to begin their job, but initially the guy decided to assist their mom aside with her matchmaking business.

JoAnn Ward had a skill for coping with people, but not with technology. She had been utilizing filing cabinets, and her daughter wished to update her to an internet database and web site. The guy expected it to be a fast task. Then, when a prospective customer asked him for a male’s perspective, the guy carried out his first intake interview and started initially to suggest suits.

He met using customer and matched the girl upon a primary time. She and her big date struck it well and happened to be quickly involved to-be married. Steve’s 1st introduction ended up being a rousing success, and merely that way he was addicted.

A second generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides men and women toward fulfilling connections with sincerity and authenticity. He’s well-practiced at offering information to singles. Alongside his mom, he co-authored a manuscript labeled as “Crash program crazy.” In every their efforts, he dreams to improve the online dating experience for singles.

Master Matchmakers conducts face to face interviews and criminal background checks to completely get to know customers before sending them on a night out together. Qualified mentors and licensed therapists work as personal coaches and a separate group of full time matchmakers function side-by-side with one of these coaches to be certain conscientious, hand-selected introductions plus customized guidance from decades of specialist experience.

With a generally seen television show, “Tough like,” this tiny local matchmaker expanded into an across the country boutique, helping singles throughout 50 says.

“we are accepting board from 20 to 40 new business 30 days today,” Steve mentioned. “We’ve matured into the full size solution effective at assisting anybody who labors crazy.”

Today, by making use of technology to boost the internet dating life of singles, Steve provides pioneered a cellular software labeled as enjoy Lab, that may validate someone’s picture, authenticate their particular identity with a personal expertise test or cellphone lookup, and run a criminal record search as well.

“in a day and age of conference over mobile basic in terms of internet dating, we created prefer Lab to deliver depend on as a service toward whole matchmaking business,” Steve demonstrated, “but also for those looking for a high-touch, personal expertise we’re going to continue to give the best-in-class, private coaching and specialist matchmaking solutions.”

Steve and JoAnn Honed Their Date training Via “Hard Love”

Upon signing up for Master Matchmakers, Steve made use of his company impulse, personal intuition, and style for informing it adore it is always to display all those things a matchmaker tends to be and carry out. As a result, he and his family members quickly earned much promotion and attention, culminating in VH1’s real life tv series “Tough fancy,” which went for six periods.

From 2009 to 2013, Steve along with his mommy managed and created this tv show about singles and couples in various stages of matchmaking and relationship crises. They’re simple individuals who learn how to get outcomes.

“Thanks a lot a whole lot for directing me personally over the ‘dating quest’ that triggered Ryan. We have been so happy. The guy includes much to living that I would be unable to produce by yourself. We never ever believed in soulmates before, but kid am I a believer today!” — Maya, a Master Matchmakers customer

After season one, Steve acknowledged the helpfulness of a love bootcamp, of hearing from somebody who will say to you the real truth about your self and your relationships. The guy chose to add a date mentoring solution to complement and bolster their particular matchmaking.

“We wished to supply alternate ways that we could include worth to your relationship,” he informed united states. “We began to develop a course that we believed was very distinctive and individualized, according to the method we had been known for: tough love.”

The interest in the television program while the growth of the world-wide-web at the time enabled Master Matchmakers to syndicate their own services across the country.

Date Coaching, Matching, and Vetting for folks in All 50 States

Master Matchmakers has changed plenty since 2003, when posting and transmitting pictures via a computer was actually tedious and difficult. In those days, it was a market criterion that matchmakers wouldn’t reveal their clients images of these potential date. The customer must trust their expert examination of elegance and being compatible.

Now scientific advances enable Steve with his staff to delve much deeper and offer a lot more than a picture. Down seriously to the final information, these matchmakers want to know every thing to generate the best match. An entire bio and history check is actually standard operating means of this proprietary matchmaker.

Delivering personalized service towards the whole country, the Ward household is able to assist hundreds of eligible singles get the person of the ambitions.

An egalitarian matchmaker, Steve denies the concept of an antiquated business design where men pay excessive rates to meet up ladies who spend absolutely nothing. Master Matchmakers addresses ladies relatively and respectfully.

“I cater to a high-end lady,” Steve mentioned. “we appeal to women that are extremely driven, effective, appealing, informed, and looking meet up with their unique equal or better.”

Date Coaching

In his day mentoring, Steve throws a focus on knowing options being prepared for acting on all of them. The guy promotes self-awareness, not self-consciousness. The guy discusses shifting the paradigm and getting rid of self-imposed obstacles in order that the customer is ready to satisfy “the main one.”

“My mentoring gives them the capacity to optimize the possibilities which come their unique way in order to see those options,” he revealed. “i am a numbers guy, so it’s exactly about regularity and readiness.”

The guy along with his team of knowledgeable mentors fulfill face-to-face to understand habits, break bad behaviors, and come up with plans based on how discover, kind, and continue maintaining the connection. It’s no surprise their site describes go out coaches as “the sword and guard in your relationship.”

“Quite often we simply work at helping people expand their unique thoughts,” Steve mentioned, “to attempt to think about precisely why it could operate– not precisely why it’s not going to work.”


These matchmakers recommend obtainable. Work will be organize introductions with appropriate and vetted individuals. Clients consent upon a certain number of introductions beforehand, and matchmakers produce a tailored approach backed by decades of experience in the dating video game.

“We’re extremely tactical about this,” Steve stated, “so we give feedback on the way. We supply the customer real constructive criticism they wouldn’t get any other method.”

Grasp Matchmakers just take their particular time interviewing and receiving knowing their customers to enable them to make better fits. The purpose, Steve said matter-of-factly, is to obtain eliminate your client by combining all of them up with a compatible match.

Occasionally what this means is providing some advice (or a highly worded real life check) to customers. The attitude from the solitary is equally as vital as the personality of the date.

Also important, Steve told us, is the capability to connect practical objectives. “I learned throughout the years simply to walk an excellent line between giving somebody wish and providing some one delusions.”

Background Checks

Before facing any customer, Master Matchmakers completely investigates see your face’s history. Including many techniques from social media marketing users to criminal record. The team provides a wealth of data at their unique fingertips to make certain that all of their customers take the up and up.

“undoubtedly and away, we do have the greatest amount of immediate access to regulated information — a lot more than every other matchmaker in the united states,” Steve boasted. “we are fundamentally, for all intents and purposes, exclusive detectives.”

Grasp Matchmakers only signifies folks after vetting their back ground. Whoever signals on agrees to these types of an arrangement. Fostering trust and sincerity, these matchmakers make certain their customers are upstanding individuals worthy of getting matched up. This original element gives the group a competitive edge for singles shopping for some additional safety and detailed investigation.

“we have incorporated a lot of innovation over the past several years,” Steve said. “which enables united states doing all of our jobs better and more effortlessly than other matchmakers available to you.”

Love Lab has background records searches to help keep Daters Safe

Recently, Steve has had on a bold undertaking, generating an online dating resource for singles. He’s taken the verification technologies utilized by Master Matchmakers and condensed it into a mobile software known as prefer Lab. Today everyone can use the internet to ensure the identification of a date before conference personally.

This is a significant item for singles whom set themselves at an increased risk by happening a romantic date with some one they do not actually know.

“you want to come to be an index,” Steve demonstrated, “to verify internet dating profiles and simply assist individuals get more importance out of all those apps and services.”

Love Lab utilizes Master Matchmakers’ vetting processes to deliver the modern dater some satisfaction. Before you go on a romantic date, consumers can login to discover when someone is actually who they claim as (and the things they claim to seem like).  This free of charge mobile app was released in September 2013 possesses been broadening the get to since.

“We’re amid a progression in our product,” Steve mentioned. “We would like to come to be an impartial confirmation solution for the whole relationship market.”

The application lets users self-verify their own identity and look up on the identification of someone else. Quickly you’ll be able to enter an unknown number, email, or username associated with a Love Lab profile to find out if some one you came across on line has already been verified. Every person must validate their very own details. You are able to verify your own photos, such as, by firmly taking and uploading an instant selfie to Love Lab this is certainly measured and in comparison to the profile pictures for likeness.

With a comprehensive and scrupulous verification procedure, these online dating innovators aspire to develop a product or service that decreases the dishonesty, fraud, and risk rampant in online dating.

“I’m not very concerned about generating loads of cash overnight. I’m actually trying to build a site that individuals are going to want to make use of and suggest — and a site that eliminates a really severe issue.”

The Master Matchmakers Team Provides a Close-Knit, group Feel

Master Matchmakers is actually a family-run company. JoAnn Ward could be the chairman, the woman son is the President, and her child will be the Executive Director of Client Relations. A lot of their unique matchmakers and big date mentors happen aided by the organization for a long time and therefore are profoundly dedicated to the prosperity of every customer.

“We operate Master Matchmakers like a family group. We’ve got a very boutique-style strategy,” Steve described, incorporating, “My personal mother features always asserted that the one thing that technology can not change is quite individual solution.”

JoAnn has a radiant character that establishes the tone when it comes to organization as one. The Ward family is all about advising it adore it is and helping men and women when you’re immediate.

“We just take the same share in the responsibility within the company,” Steve mentioned, “but she’s even more taking part in production the success in our client’s life.”

Lately, Steve has brought more of one step back from client work to focus on the development of the Master Matchmakers business and expansion associated with prefer Lab program. He lets his mom make the reins in the client area, although they don’t usually agree concerning appropriate approach.

“We have disagreements regarding all of our consumers constantly actually,” he mentioned good-naturedly. “If we differ, though, it’s my job to allow her to win because we made a great deal in the past that she’d have last proclaim when you look at the matchmaking business and I will have final suppose from the enjoyment efforts.”

That contract has proven to-be advantageous to all involved â€” this mother-son staff balances each other over to offer daters individualized help and scientific ease.

Success is actually Measured by exactly how Delighted the Clients Are

Over recent years, Steve has actually seen a lot of success stories of delighted partners whom met, fused, and discovered really love because of Master Matchmakers. Their own customer ratings web page is filled with reviews from satisfied clients.

“let me believe that 99per cent of the people which chose myself would do it-all once more,” the guy stated, “and I’m proud of that.”

The guy told you about a certain young woman who had been smart and effective in need of some advice inside her sex chat for him life. Steve got their on as a customer and began training the girl are even more open-minded. The guy paired the girl with some solitary guys but had not found a great fit.

To increase insight into the woman individuality, Steve requested the lady to deliver a personal research letter. Her feedback shocked him. “She thought comfortable adequate to visit an ex who had been currently remarried,” he recalled. “She truly opened up to him and acknowledge that she’s going through this experience, doing a bit of soul-searching and highlighting about what she could perform differently to meet ‘the one.'”

Her ex finished up supplying the girl path into really love. The guy suggested she meet a buddy of their. The capture ended up being this pal lived-in Seattle while she lived in nyc. However, she’d already been coached become open-minded to opportunities, therefore she approved provide an opportunity. After a few successful dates, she wound-up transferring to be closer to this man, that is now her fiancé.

“She provided me with this gorgeous recommendation for conference this person,” Steve mentioned. “the point that i really could indirectly influence somebody making sure that, even without introducing the woman to ‘the one,’ she nonetheless credits myself — if you ask me, definitely one thing to end up being proud of.”

Master Matchmakers Blends individual Service With Technology

Instead to become a financial investment banker, Steve Ward provides utilized their skills as a business person, representative, matchmaker, and time advisor to move Master Matchmakers inside technical get older. Their unique freshly designed software, appreciate Lab, will be the next step in offering singles a secure matchmaking environment with full criminal background checks.

“We’re able to consider people’s history extremely thoroughly — much more thoroughly than any different matchmaker available to you,” Steve said. “I in essence shrunk that innovation into prefer Lab, but Master Matchmakers nevertheless makes use of it for our consumers’ purposes and.”

With initial advice, hand-picked matches, and verified dates, Steve seems to corner industry on matchmaking from start to finish.

“All of our focus is actually having the ability to supply useful sources to people inside the entire matchmaking environment,” he stated. If high praises of his former consumers are any sign, he is been enormously effective yet.